Why Backlinks & Citations Matter for Movers in 2025
The moving industry is changing fast in 2025. Google’s AI Overviews are changing how people find local services, and with 89% of people aged 35-54 trusting online reviews as much as personal recommendations, your online presence matters more than ever.
The good news? Backlinks and citations still work, and now, they’re even more powerful for moving companies looking to stand out in local search results.
Why Backlinks Still Matter for Moving Companies
You might’ve heard people say backlinks don’t work anymore. That’s not true. In fact, they’re still one of the top things Google looks at to decide who shows up when someone searches for a moving company.
If your business has solid links from other trusted websites, it tells Google you’re reliable. And that helps your website show up higher when someone nearby needs a mover.
Why AI Makes Backlinks More Important, Not Less
Google’s AI Overviews now show up in more than half of search results. These summaries pull info from websites that seem trustworthy, and backlinks are a big part of how Google decides that.
So if your website is linked to by good, relevant sites, there’s a better chance that Google’s AI will include your business in those summaries. That means more people see you, even if they don’t click on your website directly.
We can help you build those kinds of strong, natural backlinks so that search engines and your customers, see your business as trustworthy.
Local Backlinks Build Real-World Trust
Moving is local. People want to hire movers they can trust in their own area. That’s why local backlinks from community websites, local businesses, or event pages, are so valuable.
Think about teaming up with local real estate agents, home stagers, or storage facilities. When they mention your business online, it’s not just good for referrals it also helps your Google ranking. These are the kinds of partnerships that work both online and offline.
We help moving companies create these kinds of local relationships online through smart backlink strategies that feel natural and are based on real-world partnerships.
What Are Citations, and Why Do They Matter?
A citation is any place online where your business name, address, and phone number (NAP) show up. It could be a directory, a review site, or a local business listing.
When your information shows up the same way across different websites, it helps search engines trust that your business is real and that you’re actually located where you say you are. That’s especially important for movers, since the industry has had its share of scams in the past.
Consistent citations tell Google you’re a legitimate, established business. That means better rankings when people search for movers near them.
Keep Your NAP Consistent Everywhere
Your business info, name, address, phone number, should be exactly the same everywhere online. Small differences (like “St.” vs “Street”) can confuse search engines and hurt your rankings.
Movers often serve several nearby towns or cities, which makes this even more important. The best movers keep track of where their business is listed and make sure everything matches.
We help our clients manage their citations across all directories and platforms so there are no mistakes holding them back in local searches.
Your Google Business Profile Is Key
If you only do one thing to improve your local SEO, make it your Google Business Profile. This is the listing that shows up when people search for movers in their area. It’s like your digital storefront.
Make sure it has:
- Real photos of your trucks and team
- A full list of services you offer
- Accurate hours and contact info
Reply to reviews, good or bad. It shows you care. And post updates about moves, tips, or community work. These regular updates help keep your profile active and visible.
Where to Get Citations That Actually Matter
Not all listings are helpful. Some don’t do anything for your business. Focus on the platforms that people actually use when looking for movers.
Start with:
- Google Business Profile
- Yelp
- Better Business Bureau
- Angi (Angie’s List)
Also look into Moving.com, HomeAdvisor, and local chamber of commerce websites. These help you get found by people in your area and add to your local credibility.
We help you identify and build citations on the sites that matter most—so your business gets seen where people are actually looking.
Don’t Try to Be Everywhere
More listings aren’t always better. Some low-quality directories can even hurt your rankings. It’s better to have 20–30 accurate listings on trusted platforms than 100 bad ones.
We focus on quality over quantity when building citations, to make sure your online footprint is clean, accurate, and helpful.
Reviews, Backlinks, and Citations Work Together
Nearly 9 out of 10 people trust online reviews as much as asking a friend. Reviews affect your SEO, and your reputation.
Encourage happy customers to leave reviews. A simple text or email after a move works great. Companies that ask for reviews consistently see big jumps in the number of reviews they get.
Each review also counts as a citation, especially on Google and Yelp. It’s another way your business name, address, and phone number get found.
We can help set up an easy system for collecting reviews, and make sure your reviews are part of your overall local SEO strategy.
Don’t Forget the Technical Stuff
Some of the most important SEO work happens behind the scenes. A few technical steps can give your website a solid foundation:
- Add LocalBusiness schema markup to your site so search engines understand your services and location
- Make sure your website loads fast on mobile, most people looking for movers use their phones
We handle these things for our clients so their websites are ready for search engines and customers alike.
How to Get Featured in AI Overviews
AI Overviews are here to stay, and they’re changing how people search. To get featured, your content needs to clearly answer the questions people are asking.
Create pages or blog posts that:
- Answer common questions like “How much does it cost to move a 2-bedroom apartment?”
- Give local tips for moving in your city
- Explain the steps of the moving process in simple language
The easier it is for AI to understand your content, the more likely it is to use your content in its summaries.
We help moving companies create this kind of clear, helpful content designed to get noticed by Google’s AI.
Staying Ahead in 2025 and Beyond
Search engines will keep changing. But one thing stays the same: businesses that are clear, trustworthy, and easy to find online will always do better.
Keep it simple:
- Build relationships in your community
- Keep your business info consistent everywhere
- Create useful content for the people you serve
We’re here to help you make those things happen. We work with moving companies to create smart, practical SEO strategies that bring in more leads, more calls, and more moves without the fluff.
Why Choose Delvoc for Backlinks That Actually Build Trust
Delvoc focuses on earning high-quality backlinks that help your moving company rank better and earn real trust online. We avoid spammy, low-authority sites and instead target strong, relevant websites that signal to Google that your business is credible. Our approach isn’t about shortcuts, it’s about lasting results that improve visibility, build authority, and bring in more local customers.
Check our services page for more info…
Backlinks FAQ
How many citations do I need?
You don’t need hundreds. Focus on 20–30 high-quality listings that are accurate and consistent. That’s better than being on every site with mistakes.
Do social media backlinks help?
Not directly, but they help people find you, and when people talk about your business online, it can lead to more links and traffic.
What do AI Overviews mean for movers?
They reduce clicks, but they also highlight the best content. If your content is clear and useful, it can be featured and bring in more visibility.
Should I pay for backlinks?
No. Buying links can hurt your rankings. Instead, we focus on building real connections and useful content that naturally earns links.
How often should I check my citations?
Review them every few months or any time you change your business info. Keep a spreadsheet and stay on top of updates.
What’s more important backlinks or citations?
You need both. Citations tell Google where you are. Backlinks tell Google you’re trusted. Together, they help your business rank higher.
How does Delvoc help our moving company grow through backlinks?
We build backlinks that actually matter. At Delvoc, we focus on high-authority, relevant websites, not low-quality or spammy ones. This helps improve your website’s trust in Google’s eyes and boosts your visibility in local searches. Unlike others, we avoid Blackhat tactics, cheap links, and sites that can hurt your rankings. Our backlinks are clean, trusted, and built to grow your business the right way.
