Struggling to Get Moving Leads? Here’s Why You Need a Specialist Digital Marketing Agency

Most people looking for movers don’t ask around anymore, they just Google it. If your business doesn’t show up, the job goes to someone else. That’s where a digital marketing agency built for movers makes a real difference. It helps you show up where customers are already searching and turns those clicks into booked moves.

Local Search Has Replaced Word-of-Mouth

• 4 out of 5 U.S. consumers look online for a local business every week. Nearly one-third do this every day.
• 76% of “near me” searches lead to an in-person visit, often the same day.
• Google says 46% of all searches have local intent, and 42% of people click right into the map listings.

For movers, that visibility matters. The U.S. moving industry is worth $21.7 billion. It’s crowded. Being the first name people see on their phone makes a big difference.

Why DIY Marketing Often Falls Short

1. Busy seasons come fast. Searches for “moving company” go up 12.9% every spring and hit their peak in July. Managing ads, content, and staffing with that rhythm takes time most owners don’t have.
2. Search algorithms don’t stay still. The top pages online are usually 2.6 years old but they stay up there only if they keep up with how Google changes.
3. Time is already tight. Between managing crews, trucks, and scheduling, most moving companies don’t have spare hours for marketing. When it’s done late at night or squeezed into weekends, it usually falls behind the competition.

That’s where a specialist agency comes in, handling your marketing while you stay focused on the day-to-day work.

Real Results from Mover-Focused Marketing

Company	Tactic	Outcome
Swift Movers	Full digital overhaul	50% more site traffic and hit a 30% conversion goal in six months
Mid-West Moving & Storage	SEO + mobile site	Mobile clicks rose to 45% of traffic; organic leads rebounded
Chap’s Professional Movers	Content + local pages	Brought in 9–12 quality leads a month with a 90% close rate
Local mover (Marketers for Movers)	Hyper-local PPC	105% more conversions and 26% lower cost per lead in 7 months
Olde World Movers	Google Business Profile fix	200% more views and twice the calls from Maps, year over year

These results aren’t random. They came from doing things that work specifically for moving companies and sticking with them.

Five Key Things a Digital Marketing Agency Should Handle for You

1. Local SEO that gets you seen
   A solid Google Business Profile, clean business listings, and a smart review strategy help you show up in the Map Pack, which drives 28% of local purchases.
2. Ads that match your busy season
   Start ad campaigns in February and wind them down after summer. This way, you catch early customers without wasting money in the slower months.
3. Websites that help customers take action
   Fast sites that work on mobile, show clear info, and have quote calculators make it easier for people to book on the go.
4. Clear return on your investment
   Good agencies show you which calls, chats, or forms came from which campaigns. You’ll know exactly what each job cost you in ads.
5. Smart spending plans
   Movers that grow usually reinvest 10–12% of their revenue into marketing. Sticking to 5% often leads to flat growth and tight margins. A good agency helps you invest where it matters most.

Why Delvoc?

Delvoc isn’t a one-size-fits-all agency. We work only with moving companies and that focus changes everything.

• Our keyword lists aren’t filled with random business terms. They’re built from thousands of actual moving-related searches.
• Our marketing plans follow moving season trends, not Black Friday or holiday sales calendars.
• Our benchmarks come from real mover campaigns, so you know how your costs and results stack up.
• You’ll speak with someone who understands things like crew scheduling, DOT rules, and busy-season overtime, not just clicks and keywords.

We don’t need months to learn your business. We already get it.

What to Keep in Mind

• Local search is where most moving customers come from now. If you’re not in the map results, you’re losing business.
• Marketing isn’t one and done. It needs regular updates. A specialized agency gives you that without pulling you away from daily operations.
• The best results come when marketing matches how the moving industry actually works, from season to season.
• A niche agency like Delvoc brings years of moving-specific experience, tested strategies, and ready-to-use data. General agencies simply don’t have that.

FAQ